Northern Pixels | MarketING Agency for AI & Deep Tech Startups | Go-to-Market Strategy
Market Shaping Strategies for Technology Startups Creating the Future
Northern Pixels builds AI and deep tech startups into industry authorities through market-shaping strategies and thought leadership that accelerate commercialization.
Founder-Led. Exit-Proven. Startup Growth Experts.
Northern Pixels accelerates AI and deep tech Series A and B startups to their first $25M of revenue.
AI and deep tech startups — whether pioneering vertical AI SaaS, quantum platforms, autonomous systems, advanced analytics, or next-generation hardware — share one urgent need: category-defining marketing that drives adoption, builds trust, and wins strategic investment.
Why Top AI & Deep Tech Startups Choose Market Shaping
- Market-Shaping Defensibility: Build lasting defensibility through category leadership and ecosystem lock-in — the differentiation (moat) that attracts investors and clients. Market shaping outpaces technical features and proprietary workflows as a defensibility strategy.
- Enterprise Sales Acceleration: Leverage advocacy, analysts, media, industry partnerships and customer references to shorten sales cycles and increases deal value.
- Strategic Investor Attraction: Build market credibility to secure strategic and venture investment.
- Category Definition Before Incumbents: Define the market before big tech or copycat competitors can commoditize it.
- Trusted Brand Story: Build media and analyst recognition — so clients and buyers follow the leaders, not the noise.
Proven results
“Mark has a powerful ability to surround himself with great people. He and his team crafted and executed a marketing strategy that significantly boosted our brand awareness and credibility. This fueled our sales growth and established us as the leading enterprise solution in our category.”
ALVARO POMBO
FOUNDER & CEO
TRUECONTEXT
More about Northern Pixels
Why Most AI Startups Fail at Defensibility.
The AI startups winning sustained investment and sales traction are those building market-shaping GTM defensibility.
Download our Market Shaping 2025 eBook
Market shaping strategies are essential for technologies that create entirely new categories and redefine business sectors
Marketing GTM strategies for AI, SaaS, Quantum, Autonomous Systems, Advanced Materials, and more.
->Download our AI and Deep Tech Market Shaping eBook
Contact us today.
or send us an email: info@northernpixels.com
